TRACE extends Caribbean presence in new distribution agreement with Digicel in Jamaica and Trinidad and Tobago

Last Updated on Saturday, 23 January 2016, 11:08 by Denis Chabrol

Urban entertainment and global media group, TRACE, has inked an agreement with total communications and entertainment provider, Digicel, making TRACE Urban, the first international urban music channel, and TRACE Sport Stars, the world’s premier sport celebrity channel available on Digicel Play, its fibre TV service in Jamaica and Trinidad & Tobago.

In a statement issued by Digicel, the company says this deal sees TRACE Urban and TRACE Sport Stars responding to the strong appetite of Caribbean audiences for urban music and sports entertainment content. It also enhances the current partnership between TRACE and Digicel in Papua New Guinea.

Digicel Play is a new frontier in home entertainment, giving customers the power to have their entertainment and access to the internet the way they want it.  It is jam-packed with cool features making it the most attractive home entertainment experience around. As the only true fibre to the home network, Digicel Play turns homes into the ultimate entertainment zones and delivers TV, superfast broadband and telephony coupled with the best channel and content line-up and the best viewing experience.

Timothée Vidal, VP Distribution, TRACE, said, “TRACE has always had a special relationship with the Caribbean as many of the world-renowned music artists and sport celebrities originate from this region. TRACE and Digicel sharing the same vision to provide Caribbean audiences access to the best premium entertainment content. I’m convinced Digicel will be a solid partner for TRACE in this part of the world. We are thrilled the Jamaican and Trinidadian Digicel Play subscribers can now enjoy our music and sports-celebrity focused channels.”

John Suranyi, CEO of Digicel Play in the Caribbean and Central America, comments; “We are all about bringing our customers the best in content, technology and service. The music and sports content that TRACE brings is sure to delight our youth audiences and sits nicely alongside our other music and sports offerings.”

Available in over 100 countries, TRACE Sport Stars is the first channel exclusively dedicated to sports celebrities. TRACE Sport Stars gives unique behind-the-scenes access to athletes, offering an intimate and in-depth understanding of their lives. TRACE Sport Stars combines sports celebrity profiles, magazine and reality programming with news and gossip shows giving viewers the opportunity to discover champions, as they have never seen them before.

Digicel Group is a total communications and entertainment provider with operations in 32 markets in the Caribbean, Central America and Asia Pacific. After almost 14 years of operation, total investment to date stands at over US$5 billion worldwide. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the presenting partner of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programs.